Analyze how many redirects occur before reaching your final destination. Avoid "Redirect Chains" that slow down your site and waste crawl budget.
Each redirect adds latency to the page load. Google recommends no more than 1 redirect for a single resource. Chains of 3 or more can significantly hurt user experience and SEO.
A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL (e.g., Page A > Page B > Page C).
A redirect loop happens when a URL redirects to another URL which eventually redirects back to the first URL, causing an infinite cycle.